Philips launches Sonicare DiamondClean 9900 Prestige smart toothbrush for $379.99

Philips has launched the Sonicare Next-Gen DiamondClean 9900 Prestige in the US and Europe for $379.99, with a broader global rollout expected in 2027. The toothbrush features a touchscreen, a third-generation AI model and SenseIQ technology to track brushing pressure and technique.

• Priced at $379.99 versus $499 for Dyson's CameraJet
• Touchscreen offers 8 cleaning modes and 3 intensity levels
• Third-gen AI model and SenseIQ adjust vibration intensity
• 12-segment mouth map changes color to show brushing coverage