Samsung Takes Appliance Subscriptions Into B2B

Samsung rebranded its AI Subscription Club as Samsung AI Subscription and launched a B2B offering for corporate appliance customers. Annual subscription revenue is nearing 1 trillion won (~$737 million), with one in three major appliance buyers now choosing a subscription.

• Service rebranded to Samsung AI Subscription with a B2B Blue Pass tier
• Corporate clients get up to 6 years of free service and 48-hour emergency dispatch
• Annual subscription revenue is approaching 1 trillion won (~$737 million)
• Subscription discounts of up to 20% run until Oct. 31