Oura heads to IPO with $907.9M revenue, drawing Peloton and Fitbit comparisons

Fitness ring maker Oura is expected to go public this week. Revenue more than doubled in fiscal 2025 to $907.9 million and rose another 74% in the nine months through June, with $100 million in cash generation. Arete Research analyst Richard Kramer likens Oura to single-product-plus-subscription models like Peloton, GoPro and Fitbit that didn't end well.

• Oura's fiscal 2025 revenue reached $907.9 million, more than doubling
• Revenue rose another 74% in the nine months through June
• Oura generated $100 million in cash in fiscal 2025
• Analyst compares Oura to Peloton, GoPro and Fitbit