RevenueCat: new apps capture just 3% of subscription revenue

RevenueCat's State of Subscription Apps 2026 reports about 14,700 new subscription apps launching monthly, seven times more than in 2022. Apps launched before 2020 still collect 69% of subscription revenue, while everything launched in 2025 or later shares just 3%. The median new app earns about $72 a month one year after launch.

• New subscription-app launches rose from ~2,000/month in 2022 to 14,700+ in 2026
• Pre-2020 apps earn 69% of subscription revenue; 2025+ launches share 3%
• Median new app earns about $72 a month one year after launch
• Downloads fell for a fifth year while consumer spending rose 21.6% to $155.8B